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REF: VIDEOS DE CAPACITACIÓN POR DEMANDA

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Los escritores y consultores que participan en nuestros videos son:

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SERVICIOS DE BANDA ANCHA Y E-LEARNING EN LA PRENSA

     Global corporate training sales of U.S. based firms will grow 8% to $10.72 billion in 2005. Fueling that growth is e-learning which is forecast to grow by 30%.

     "Corporate training used to be structured much like a grad school `field trip,' where employees and managers were uprooted from their desks and daily work scenarios and placed into a classroom or some other kind of structured learning environment either on or off premises," said Stephanie Fagnani, lead author of Simba's Corporate Training Market 2005. "But technology is making training much more seamless with quick tutorials right at a workstation."

     Simba Information Inc. - May 10, 2005
Toronto-based IDC predicts that in 2005, the North American e-learning market will be worth $7 billion U.S.  and that it will grow to $15 billion. IDC.

"To increase competitive advantage, organizations need to look for opportunities to increase market impact, including value and agility, by investing in a high-performance workplace. Enhancing people's ability to discover and innovate drives business." Gartner, Inc.

Maturing Internet Markets Warrant Increased Web Globalization, Says Nielsen/NetRatings.
     "Shifts in media consumption, steadily improving online offerings, and growing broadband penetration are likely factors in growing the number of online user sessions on a global basis. As the Internet has officially become an important part of our lives, the U.S. is primed for the next ‘big thing’ to spike Internet usage."
     — Kaizad Gotla, senior Internet analyst, Nielsen/NetRatings.

IPTV and IP VOD Poised as New Online Distribution Channel, Says RHK.
    "The next five years will see IPTV come into its own as a new distribution medium with its own new business rules and challenges. We forecast that IP VOD in all its incarnations will total revenues that equal over a third of DVD sales by 2009. Video will reach the $1.3 billion mark by 2006 and is growing at a CAGR of 100 percent, followed by music in 2007, growing at 66 percent."
     Dr. Josette Bonte, Managing Director of RHK's Broadband Content and Video Services Practice.

eLearning Plays An Increasing Role In Business Strategy, According To Forrester.
    "While many firms adopted eLearning technologies to educate their workforce to gain a competitive edge, savings on travel costs remains one of the largest benefits. Learning is no longer something employees do separate from their work -- it's becoming more closely tied to their work and to the success of the company meeting its goals."
     — Claire Schooley, senior analyst at Forrester Research.

IMS Research has revealed that the number of broadband subscribers has passed 150 million worldwide. According to the company's latest broadband database update (march 2005), this represented an increase of 51 million since the beginning of 2004. This tremendous rate of growth shows no signs of slowing, and IMS Research is forecasting that the number of broadband subscribers will surpass 400 million during 2009.

E-Learning Industry Growing As Powerful Tool For Smaller Businesses.
     "The implications of the e-learning phenomenon are enormous for SMBs, particularly as they look for ways to go head-to-head with large corporations. E-learning is most effective for all SMB employees if the instructional approach and materials come to life through streaming video ..."
     — Information Technology Solution Providers Alliance, President Russell Morgan   March 1, 2005.

"...there are more than 24 million small businesses in the United States... They already represent more than 99% of all employers in America ... and create 80% of all new jobs. ..."
      Roger McNamee, The New Normal: Great Opportunities in a Time of Great Risk.

Online Video: The Next Frontier.
"The second phase of disintermediation and disruption that the Internet is wreaking  on traditional media business models is kicking into gear. This second phase of  disintermediation will culminate with video being distributed over the Internet. The parallels between where music was three years ago and where video is today are almost eerie. It's a market that will be huge and profitable and is there for the taking."
      TheStreet.com  Feb 28, 2005.

"Now that millions of Americans download music from the Internet, consumers are ready for the next step: downloading high-quality videos  of everything from nature documentaries to classic Hollywood movies."
     — Boston Globe.

"Nearly One-Half of Americans Aware of Online Movie Downloading.
Movie downloading behavior mimicking early online digital music acquisition patterns."
      MOTION February 24, 2005.

     "The global market for corporate E-learning will grow almost 27% compounded annually over the next three years. IDC predicts that the market will be $21 billion in 2008, up from $6.5 billion just two years ago.  Bloor Research expects the corporate e-learning market to reach $23.7 billion by 2006.   E-learning is particularly suited for training that requires employees to become knowledgeable on topics quickly."
      IDC January 2005.

E-Learning Can Increase Sales by 30 percent.
A new report by brandon-hall.com shows that major corporations have increased sales by up to 30 percent by using e-learning as an integral component in employee training programs.
The new 111-page benchmark report evaluates the "blended" e-learning and classroom training strategies and best practices in use at companies such as Avon, BellSouth, Canon USA, Century 21, Cingular, Gallo, Saab and Wyeth.

According to "Best Practices in Sales Training: Lessons from Industry Leaders," major corporations are thinking outside the traditional “training box” to develop their employees learning, raise their productivity, and increase their return on investment by as much as 100 percent.

"You must move aggressively and be a major risk taker at your organization, lead the charge", said Brandon Hall, Ph.D., lead researcher and CEO of brandon-hall.com. "E-learning is anytime, any place, and better, faster, and cheaper."

The independent report reveals how these types of companies used a blended learning approach to:
Increase their sales by up to 30 percent
Increase return on investment (ROI) by up to 100 percent
Reduce cost of travel
Reduce training costs up to 80 percent per course
Double the number of sales staff trained
Increase the course completion rate by up to 100 percent

E-learning Demand to Double in 2005.
     "Economics has been a driving force behind growth in online professional education. With online courses, companies no longer have to pay travel and hotel costs and employees can be more productive since they aren't spending time traveling.  Professionals and corporate leaders had different reasons for adopting online education. Professionals cited the variety and depth of course offerings while corporate leaders cited cost savings and relevance of courses to business goals."
      From Learning Circuits E-Learning Trends 2004.

Spending on online continuing education passed the $9 billion mark in 2003 and grew to between $12 and 14 billion in 2004, according to IDC Research. IDC predicts a 30 percent increase in yearly e-learning spending worldwide through 2008. The number of companies using online learning to train employees will grow by 50 percent in 2005, according to Bersin and Associates.

     "By next year (2006), more than half of U.S. households and nearly all businesses are expected to have high-speed connections."
      Los Angeles Times  February 8, 2005.

"Video on demand is enormous and is going to continue to get bigger and bigger."
     Doug Morris, Chairman, Universal Music Group.

Movielink Chief Executive Jim Ramo says customers download about 100,000 movie rentals a month. But he acknowledges that the service won't really take off until the studios feel comfortable enough with anti-piracy protections to let users transfer films to their televisions and portable devices. "We've found a market for those people who do want to watch on a PC, but it's not yet a mass market," he said.
      Los Angeles Times Feb 28, 2005.

“Verizon, the largest telecommunications company in the U.S., is building an advanced TV platform that will showcase the extraordinary appeal of VOD,” said Jim Riley, TVN.

Gemstar – TV Guide, the provider of print and electronic television programming guides,

will be launching a video-on-demand channel and other Internet related services in 2005, 

investing $63 million during the year.

Internet Video Up by 80% in '04 to Over 14.2 Billion Streams Served.
     "The appetite for streaming video by broadband users at work and home continues to drive growth in streaming media."
      Paul A. Palumbo. Director of Research, AccuStream Research.

Nearly One-Half Of Americans Aware Of Online Movie Downloading.
"In late 2004, nearly one-half (47%) of Americans aged 12 and older were aware of the ability to download a full-length motion picture off of the Internet. This translates into roughly 100 million people within the current U.S. population."
     — MOTION Ipsos-Insight.

     "Online training can deliver significant cost savings for CEO's and their organizations when compared to traditional types of business training. The use of technology for delivering learning increased almost 30% in mid-size companies and close to 35% in larger companies in 2004 and will continue to increase in 2005."
      American Society of Development and Training - 2004 State of the Industry Report.

     "E-learning is a major growth trend in the workplace. Employers today realize that their success depends on the knowledge of their employees. Businesses of all sizes are integrating e-learning with employees' work. Previous to e-learning, employee education took workers away from their work for hours or days at a time. Now e-learning courses can be taken online so employees realize it is a part of their job and not something they do when they have time."
      Claire Schooley, a senior analyst at Forrester Research.

     "E-learning enables employees to learn exactly what they need, when they need it, allowing skills to be continually updated to meet the evolving needs of a business. Online learning currently forms around 20 per cent of all learning at Canon Europe and the company plans to increase this to about 40 per cent by the end of 2006.”
      Dominic Chiappe, European e-learning manager at Canon Europe.

     "The number of companies using online learning to train employees will grow by 50 percent in 2005. 20% or more of corporate training is being conducted online (2004)."
      Josh Bersin, Bersin and Associates.

     "There is a huge opportunity for video-based programming on the Web."
      Doug Knopper, senior vice president at marketing company DoubleClick.

     "We’ve seen Internet video coming, since the web's inception.  Now it’s finally starting, however fitfully, to fulfill its promise. This evolution will continue creating all kinds of new opportunities for the "mature" IT industry. We are finally entering the age of Internet video."
      FORTUNE Magazine  January 19, 2005.

     "Everything that has happened to words and photos the past 10 years will happen to video in the next 10. It's going to open up creativity — the same kind we've seen on the Internet, but for TV."
      Bill Gates.

    Schools should ensure that every teacher has the opportunity to take online learning courses. School districts across the U.S. need to trade traditional textbooks for online educational content and offer students more e-learning options, according to a plan released by the U.S. Department of Education (DOE) --  7 January, 2005.

     About half of the U.S. population, or 64.1 million Web users, connects to the Internet using broadband, according to Nielsen/NetRatings. Broadband growth has led advertisers and media companies to increase their use of online video.
Nielsen/NetRatings.

     "We believe that by using globally distributed, business video on demand for corporate communications and training, we can maximize the return on our greatest asset, our employees."
      John McCreadie, chief information officer (CIO) of Ernst & Young.

     "...what I think is important is we view the world as one great opportunity for a content player to distribute content to consumers in just about every market."
     — Bob Iger, Disney president and COO.

     "If your company isn’t investing in corporate training, think about all the companies you admire as models for doing business right. You’ll not only find that they’ve got a good business training program, it’s a part of their culture. If you ask them why they train, they probably would look at you like you were from Mars, because it’s like asking them why they breathe. If you want to breathe some life into your operation, start by investing in your people: train them."
     — Brian Tracy.

     "I think the first phase of the Internet is established. We think of it here as the Internet, phase two. Now we're really into solid applications, problem solving and business. The biggest thing that is making the Internet and all those things more interesting is broadband. It makes the Internet an even more powerful platform in which to buy and sell things--as a media platform and a market."
      Don Valentine, Sequoia Capital Nov. 2004.

     "We want to work with technology experts to create a legal alternative to illegal uploading and download of digital movies because the technology is here and there is no way to stop it."
      Dan Glickman, President MPAA.

We know of no hack to any current version of Windows Media DRM.
      DRMwatch.com (Jupiter Media Corp).

     More than one million students are expected to enroll in online learning programs by 2005, according to Eduventures, a worldwide authority on the education industry, which also predicts that the online distance learning market will grow more than 38% in 2004, to reach revenue of $5.1 billion. Eduventures.

     "Many people are visual learners. They have been raised by television rather than by reading."
      Stephen Covey, author, The 8th Habit: From Effectiveness to Greatness.

     The global market for corporate E-learning will grow nearly 27% compounded annually over the next four years, predicts research firm IDC.  E-learning is particularly suited for training that requires employees to become knowledgeable on topics quickly. IDC forecasts that the E-learning market, which was about $6.5billion in 2003, will increase to more than $21 billion by 2008.
      InformationWeek  Nov 9, 2004.

     "You must move aggressively and be a major risk taker at your organization, lead the charge. E-learning is anytime, any place and better, faster and cheaper."
      Dr. Brandon Hall, noted expert on e-learning.

     "Online learning is indeed entering the mainstream."
     — Frank Mayadas, Program Director, Alfred P. Sloan Foundation.

     The Internet is now the world's largest learning resource. According to a survey by the Chartered Institute of Personnel and Development, more than half of managers are now involved in some sort of e-learning. It is one of the fastest growing sectors in the education market, worth $4-5 billion a year already and poised for further growth. E-learning is anything that's delivered on the web electronically at a computer that people can participate in.
      CNN World News.

     "E-learning has come of age as a strategic tool in corporate success,employee success and customer satisfaction. While the classroom is the most familiar place to learn, a variety of companies have demonstrated it is not necessarily the best place, or the most effective place to learn. Nor is a structured 'course' always the best way to communicate and learn."
      Tom Kelly, Vice President, Internet Learning Solutions Group, Cisco Systems.

     "Broadband is to this decade what cable TV was to the 1980s, evolving from a leading edge service to a standard offering with mass adoption of both cable and DSL over the next several years, growing from a combined 24 million subscribers in 2003 to nearly 50 million in 2008."
      Amy Cravens, Senior Analyst with In-Stat/MDR.

     "Education is an enormous business opportunity. I know most people don't think of education as an industry per se, but in terms of just the U.S. education market, it's second only to health care in terms of dollars spent ... so it's a big market opportunity overall."
     — Michael Stanton, Blackboard's senior director of investor relations.

According to research firm IDC, the training industry overall is estimated to hit $60 billion worldwide this year (2004), with $6.6 billion coming from e-learning. The e-learning market is expected to reach $23.7 billion by 2006.  IDC.

By 2006, 80% percent of the top 2000 businesses worldwide will deploy video-on-demand (VOD) to employees' desktops. VOD capabilities will be crucial in attracting and retaining highly motivated employees. A key driver for VOD adoption is corporate training, according to Gartner, Inc.

"There is still plenty of opportunity out there for investors in the corporate e-learning market. Buyers have become more pragmatic in terms of both their expectations and use of Internet technology for training delivery, and in the process, they are becoming more dependent upon it."
      Michael Brennan, IDC services manager, Corporate Learning and Performance.

"TV over the Internet is going to be the next big thing. Companies all over Silicon Valley are making Internet television their number one effort." FCC chairman Michael Powell.

Internet video to hit $4.6 billion
The worldwide value of consumer-oriented video subscription services delivered via the Internet will grow to more than $4.6 Billion in 2008, according to In-Stat/MDR.

"Consumers continue to move beyond purely functional uses of the Internet into more media-oriented activities, such as reading stories, looking at photos and watching video," Online Publishers Association President Michael Zimbalist said. "These results show how receptive people of all ages are to the Internet as a medium and not just a tool."

The Internet has topped television as the first choice of media by 18- to 54-year-olds, according to a study released by the Online Publishers Association (OPA).

"Looking at digital movie rentals so far this year, we're encountering definite echoes of early consumer patterns seen in the music industry," said Russ Crupnick, president of NPD Music and Movies. "When digital music first became popular, the overwhelming majority of consumers were male; however, over time increasing numbers of women began acquiring digital music. Now that digital music has become more mainstream, women are responsible for purchasing nearly half of paid music downloads. We can expect to see a similar rise among women in the digital movie rental market."

...

The consumer market for online media downloads is projected to be $7 billion by 2008. Digital Tech Consulting's new report 'Online Media Services: Forecasts, Business Models and Analysis' shows that exponential growth, driven by a variety of new revenue streams, including premium subscription and per-unit content sales will drive the industry. DTC senior analyst Antonette Goroch said: "With more than 90 million broadband Internet subscribers worldwide, the evolution of digital rights management and more clearly defined legal boundaries, a fertile market is beginning to take root".

DSL TV is coming, says market research firm ABI. ABI's report, "The Rise of Broadband Video," predicts accelerating DSL adoption rates accompanied by the rollout of digital movie distribution networks.

Revenues from online music and movies totaled just $250 million in 2003, the report claims. The analysts also predict that online media sales over the next five years will be dominated by per-unit content sales, such as iTunes' à la carte model.

...

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